Need smarter content planning? Frase helps you build high-impact briefs using AI and real-time search data. From outlining to gap analysis, it’s a must-have for writers and editors who want to rank with purpose.
Why Content Briefs Matter More Than Ever
Today, content is everywhere—but direction is rare. As brands and creators publish at record rates, the pressure to stand out isn’t just about what you write—it’s about how clearly you plan. This is why content briefs have become strategic gold. A strong brief doesn’t just outline a topic; it aligns SEO, search intent, audience psychology, and competitive gaps before a word is typed.
Without a brief, teams fall into reactive content creation: following trends, mimicking competitors, or over-optimizing for keywords without value. The result is scattered output with low rankings and little ROI. Briefs act as your GPS—they provide clarity, consistency, and strategic coherence. With the rise of AI tools like Frase, creating research-driven briefs is no longer a luxury for large teams—it’s a competitive necessity for every serious content operation.
What Makes Frase Unique
Frase isn’t just another keyword tool—it’s an AI strategist. What sets it apart is its ability to generate comprehensive content briefs by analyzing real-time SERP data and extracting user intent at scale. It breaks down top-ranking articles, pulls in People Also Ask data, highlights semantic gaps, and maps out the structure of competing content—all in one interface.
Frase offers:
- Contextual Topic Modeling: Understand the underlying themes and subtopics dominating search results
- Intent Detection: Determine whether users are looking to buy, learn, compare, or solve a problem
- SERP Reverse Engineering: See how competitors structure their content, what keywords they emphasize, and where your opportunity lies
This level of intelligence empowers writers and editors to craft content that’s not just keyword-rich but strategically aligned with what users and algorithms actually want.
Key Features Writers Rely On
Frase packs a wide toolkit for strategists and writers alike. Its most valued features include:
- Auto Outline Creation: Frase scans the top 20 search results and auto-generates H2 and H3 structures you can adapt instantly
- Questions Database: Pulls hundreds of real user questions from Google, Reddit, Quora, and forums to deepen your brief
- Competitor Comparison: Visualize how your outline stacks up against others in terms of coverage, length, and keyword usage
- Topic Scoring: Grade your draft in real time to see if you’re meeting semantic and topical expectations
These features shift the writer’s role from guesswork to strategic execution—helping creators hit both creative and commercial goals with precision.
Where Frase Fits in Your Workflow
Frase works best at the beginning of the content lifecycle. It gives strategists a research-rich environment to build briefs that guide writers with clarity. Used before writing, it prevents wasted effort on poorly structured or off-topic drafts. Used in editorial workflows, it ensures alignment between strategy, SEO, and delivery.
This makes Frase a natural complement to full-stack AI systems. It pairs seamlessly with optimization tools like Surfer SEO and NeuronWriter, and fits neatly into AI-driven strategy pipelines like those discussed in this breakdown of AI-enhanced strategy and this analysis of AI’s evolution in content creation.
Frase Pricing Plans (2025)
Frase offers scalable plans for freelancers, teams, and enterprise content ops:
- Free Plan: Access to 1 document/month, SERP analyzer, and basic outline generation—ideal for exploration
- Solo Plan – $14.99/month: Unlimited briefs, topic score, content repository, and real-time SERP data
- Basic Plan – $44.99/month: Adds 1,000 AI credits, document templates, keyword research integration, and advanced analytics
- Team Plan – $114.99/month: Up to 3 users, team dashboards, export features, and collaboration tools with API support
Whether you’re a solo strategist or part of a large editorial team, Frase helps you scale the quality and consistency of your content at speed.
Plan with Purpose, Write with Confidence
Frase doesn’t just give you data—it gives you direction. With it, you can turn abstract ideas into tactical briefs that drive real search results. It replaces generic planning with insight-rich strategy, helping you create content that’s not only well-written but perfectly positioned to rank and convert.
Stop guessing what to write—start planning it. Use Frase to build smarter content briefs that align with real search behavior, competitive gaps, and your brand’s unique angle.